Below are the building blocks for our brand. While this page is here to get you started, all uses need to be approved by TRIKDIS.
The Trikdis Logo always needs safe space that is free of imagery and text surrounding it. Use “Impulse” Icon’s height to determine the minimum amount of safe space that should surround the Logo.
If copy appears below the Logo, you should measure safe space from the bottom of the Logo to the x-height of the text.
The word “TRIKDIS” should always be easy to read. So in digital content the Logo should never appear smaller than 24dp in height.
The minimum size for applying the Logo in print is 0.125 in/3.1 mm in height.
The Trikdis Logo is a symbol people recognize, so it should never be altered.
Here are a few examples of what not to do with the Trikdis Logo.
These examples show the correct application of the Trikdis Logo on different solid backgrounds. The almost black full-color Logo should be used on a background that’s lighter than 40% gray. The white full-color Logo should be used on a background that’s darker than 50% gray.
There are two versions of the full-color Logo, almost black and white – but the impulse Icon should always be red.
Use the almost black full-color Logo on a light background. Use the white full-color Logo on a dark background.
If a background color makes the full-color Logo hard to see, you should use a monochrome Logo instead.
The almost black (#282828) monochrome Logo. It should be used on light multi-colored images.
The white (#FFFFFF) monochrome Logo. It should be used on dark multi-colored images.
The Icon should always be big enough to see clearly. So in digital content, it should never appear smaller than 24dp in height.
The minimum size for applying the Icon in print is 0.125 in/3.1 mm in height.
Like the Logo, our Icon also needs empty space around it. To determine the right safe space, just use half of the Icon’s width.
The Impulse Icon should never be altered.
Here are a few examples of what not to do with the Icon.
#EE0000
RGB 238 0 0
CMYK 0 100 100 0
#FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
#282828
RGB 40 40 40
CMYK 69 65 64 68
#CC0000
RGB 204 0 0
CMYK 13 100 100 4
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